WITH GARY MACRAE · ETOBICOKE REAL ESTATE BROKER & REALTOR®.
Selling your Etobicoke home starts with a clear plan.
Selling a home comes with decisions about price, preparation, timing and what comes next. You deserve clear advice about your options and a strategy that makes sense for your circumstances.
We’ll help you decide what needs attention, what can be left alone and how to bring your home to market. Throughout the sale, you’ll work directly with us.
How we help you sell well
A pricing strategy grounded in the market.
We look at recent comparable sales, competing listings and what makes your home different. Then we explain our recommended price and the reasoning behind it. You’ll understand the strategy before deciding how to proceed.
Prepare what matters. Skip what doesn’t.
We’ll walk through your home with you and recommend where preparation could make a meaningful difference. That may include decluttering, small repairs, staging or bringing in trusted professionals. We’ll help you weigh the likely benefit against the cost and effort before you commit.
Marketing that shows your home at its best.
We bring together professional photography, clear listing copy and a marketing plan suited to your property. Where useful, we include video and other materials that help buyers understand the space and its features. We’ll explain how your home will be presented and promoted.
Negotiation with your priorities in mind.
An offer involves more than the price. We’ll explain the conditions, deposit, closing date and other terms so you understand what you’re considering. We negotiate with your goals in mind, give you our advice and keep you informed. You decide which offer, if any, to accept.
Selling your Etobicoke home:
a plan with a purpose
A successful sale starts with decisions that make sense for your home, your circumstances and the buyers you need to reach.
We’ll help you decide how to price, what to prepare and where to spend your time and money. Then we’ll bring the marketing, showing strategy and negotiation together around your goals.
You’ll understand what we recommend and why. When offers arrive, we’ll explain the price, conditions and timing so you can make an informed decision.
Your home. Your money. Your decision.
Our concierge service:
help with the details
Selling a home can come with a long to-do list. Our concierge service helps bring those details together. Depending on your needs, we can help co-ordinate decluttering, cleaning, repairs, staging and moving services through experienced professionals. Sandra and Gary remain your direct contacts, helping you decide what’s worthwhile and keeping the work aligned with your plans.
You choose the help you need. We’ll discuss the scope of work and any third-party costs with you before you commit.
Mini’s story: Help with a parent’s home
After her father passed away, Mini was responsible for selling his home on behalf of her family. Alongside her own family and career, she faced decades of belongings to sort and a house to prepare.
An offer to buy the home as-is sounded like a way to avoid the work. Before deciding, she asked Sandra for advice.
Through our concierge service, we helped coordinate sorting, removing and repurposing belongings, followed by cleaning and preparing the home for sale. Mini chose what she wanted to handle and where she needed help.
With a plan and practical support, she was able to move forward with the sale without having to manage every detail herself.
A clear plan, from preparation to sale
For Sharon Botes, Gary helped bring the sale together with advice on when to list, a strategy for the target market and hands-on preparation. He arranged tradespeople, staging, photography and video, even managing snow removal. Throughout the process, he kept the sellers informed so they could make confident decisions.
“Selling our house could have been a stressful process but, Gary MacRae made the process as easy and smooth as possible.”
Sharon Botes
An unusual home. A considered approach.
After winning a Princess Margaret lottery home, Natalie Savage needed to sell a distinctive, fully furnished property. Sandra explained which buyers it might appeal to, arranged staging and marketing materials, and qualified potential buyers before showings. In her review, Natalie describes feeling informed and supported throughout the sale, with an outcome that met her price goal sooner than she expected.
“We were able to hit our goal price dead-on and in less time than anticipated.”
Natalie Savage
Your home-selling questions, answered.
How do you determine the asking price for my home?
We compare your home with similar properties that have recently sold and those currently competing for buyers. We consider its location, condition, layout and features, then explain our recommended asking price. An asking price is a strategy, not a guaranteed sale price. We’ll help you make an informed decision.
Do I need to renovate before selling?
Not necessarily. Some homes benefit from small repairs, fresh paint or decluttering, while larger renovations may not justify their cost. Before you spend money, we’ll help you assess what could improve your home’s appeal and what can reasonably be left for the next owner.
Can we talk before I’m ready to list my home?
Yes. You can speak with us while you’re still exploring your options. We’ll discuss your goals, what preparation might be useful and how a sale could fit with your next move. You don’t need a listing date to start planning.
Do you only sell homes in Etobicoke?
Etobicoke is our home base and a key focus of our work, but we also help clients sell homes elsewhere in Toronto and the GTA. Tell us where your property is, and we’ll discuss how we can help.
Will we work directly with Sandra and Gary?
Yes. We personally handle your advice, pricing strategy and negotiation. We bring in photographers, videographers, organizers, trades and other professionals when needed. But when you hire Sandra & Gary, you get Sandra & Gary.