WITH GARY MACRAE · ETOBICOKE REAL ESTATE BROKER & REALTOR®.
Sandra Rinomato & Gary MacRae
Real Estate Is About
More Than a House.
Etobicoke Real Estate Brokers
It’s your money. Your plans. Your life.
Sometimes you don’t even know where to start. That’s okay. We do.
We’ll help you figure out what matters, explain your options and make a plan with you.
You’re the boss. Always.
A CLEARER WAY FORWARD
Start here if you don’t
know where to start
You don’t need to have all the answers before we talk. Maybe you’re thinking about selling, wondering whether it’s time to downsize or trying to work out your next move.
We’ll start with what matters to you, talk through your options and help you find a sensible first step.
WHAT WE CAN HELP WITH
A move is rarely
just a move.
There may be a house to prepare, a family to bring into the conversation, belongings to sort through, or a decision you’ve been putting off. We deal with what matters, one thing at a time.
01 / Longtime homes
Downsize with a workable plan.
Understand what your home may be worth, where you could go next, and how the timing, belongings and sale can fit together.
02 / Family transitions
Help a parent move forward.
Sort out the practical steps of selling a parent’s home while making space for the people, emotions and decisions involved.
The way we
work →
Listen.
Understand what is really going on.
Plan.
Decide what needs to happen, and in what order.
Move.
Get the right people and pieces in place, at your pace.
SELLING YOUR ETOBICOKE HOME
Do the right things. Not all the things.
Selling well isn’t about renovating everything in sight. It’s about knowing what is worth doing for this house, in this neighbourhood, for the buyers most likely to want it.
We’ll walk through your home and make a practical plan: do this, don’t bother with that, spend some money here, save your money there.
There’s no prize for having the prettiest house on closing day.
PRICING & ADVICE
An honest price.
Not an empty promise.
We won’t inflate your home’s value
to win your listing.
We’d rather disappoint you today than mislead you for three months.
It’s tempting to hire the REALTOR® who gives you the highest number. But buyers can see the comparable sales and current competition too. If the evidence doesn’t support the price, saying otherwise isn’t doing you a favour.
Our opinion is based on the property, the neighbourhood, the competition and what buyers are actually doing now. You deserve the truth before you make the decision, not after.
QUESTIONS ARE A GOOD PLACE TO START
You don’t need to have all the answers before you call.
Real estate decisions tend to arrive as questions. Good. Bring them. We’ll sort out what matters, what can wait and what the first step should be.
01
Should I sell before I buy?
Selling first confirms your budget. Buying first secures your next home but may mean carrying two properties. We’ll help you weigh the timing and financial risks.
What is actually worth doing to the house?
02
Cleaning, decluttering and small repairs may help. Major renovations may not repay their cost. We’ll help you decide where preparation is worthwhile before you spend.
03
How do I help my parent move?
Start with their wishes, then plan housing, belongings and timing together. We can help coordinate the sale and practical support while keeping them involved.
What if I’m not ready yet?
04
You don’t need a moving date to talk. We’ll help you explore your options without pressure to make a decision.
Why isn’t my house selling?
05
Price, presentation and competition may be affecting buyer interest. Review recent sales and showing feedback with your REALTOR® to identify what needs adjusting.
MARKETING
Likes don’t buy houses.
Buyers do.
Professional photography, video, strong descriptions and broad online exposure are part of the job. But marketing isn’t supposed to impress the seller. It’s supposed to attract the buyer.
We ask who is most likely to want your home, what matters to them, where they’re looking and what will make them stop and pay attention. Then we build the marketing around reaching them.
Yes, Sandra keeps up with technology and emerging tools. No, she won't be dancing on TikTok. Probably.
Etobicoke isn’t one real estate market.
LOCAL KNOWLEDGE
The way a home is priced, prepared and marketed can change from neighbourhood to neighbourhood, and sometimes from one street to the next. That context matters.
MEET SANDRA & GARY
Real experience.
Room to breathe.
Sandra has spent nearly three decades helping people make real estate decisions they don’t want to get wrong. Long before, during and after television, she has been selling real estate and explaining it in plain language.
Gary brings seasoned experience, a direct approach and strong negotiation instincts. We intentionally work with fewer clients so we can stay personally involved in the advice, strategy and negotiation that matter.
We use excellent photographers, videographers, organizers, trades and other professionals when needed. But when you hire Sandra & Gary, you get Sandra & Gary.
Sandra Rinomato & Gary MacRae · Real Estate Broker & REALTOR®
Sandra: Property Virgins & Buy Herself
SRS® · SRES® · CRB
Royal LePage Terrequity Realty
WHAT WE WANT YOU TO SAY AFTERWARD
"Even in a tough market, I was never promised the impossible. Instead, I was provided sound, expert advice every step of the way."
5 Star Google Review from Sarah T.
“I had a very informative real estate discussion with Gary and he helped me realize that I’m not ready yet but has helped me create a plan to get there.”
Anthony Balkota
“He is flexible with scheduling and did not pressure us into buying something that wouldn’t work for our family.”
Alejandra Battiston
Good. You don’t need to
have everything figured out.
STILL DON'T KNOW WHERE TO START?
Tell us what’s going on. We’ll ask some questions, figure out what matters and help you see the next step. Maybe you sell now. Maybe in six months. Maybe you decide not to move at all.
This is your house. Your money. Your life. You’re the boss. Always.
Good decisions start with helpful advice
Wondering where to start with downsizing, what to prepare before selling or how to approach your next purchase?
Explore straightforward advice from Sandra and Gary, based on our experience helping people move in Etobicoke, Toronto and the GTA.
Start with our first article: “I want to downsize from my Toronto home. Where do I start?”